100 Brilliant Power Words to Boost Your Conversions Now

100 Brilliant Power Words to Boost Your Conversions Now

If you are looking to improve your conversion rates (who isn’t?), there’s a quick, easy way you can do it: Use power words in your content and headlines to give your conversions a boost.

What are power words? And why do they matter?

In the world of marketing and advertising, power words are persuasive phrases that can trigger emotional responses from your readers. This, in turn, can lead to those valuable conversions you’re seeking right.  By focusing on specific words and phrases and utilizing them regularly, you can start to see conversions results sooner and faster than you think.

Here’s how the process works.

Curiosity Leads to Clicks … and Conversions

Words that trigger readers’ engagement through curiosity and interest can be among your most powerful online tools, according to research published by the Harvard Business Review.  You’ve probably experienced this phenomenon yourself. Have you ever read a headline or first paragraph that makes it irresistible for you not to click and learn more? Have you ever shared great content with others? If you have, then you already know that power words can do more than merely make your content viral. They can also lead the right prospects and conversions to your business.

Depending on what actions you want your readers to take, you can utilize power words for different goals.

Let’s take a look the three categories for our 100 brilliant power words, which words fall into each one, and why you should be using them to improve conversions right now.

How Power Words Boost Conversion Rates

Marketing research has also shown that power words can elicit specific responses for distinct purposes; for example, to create a sense of wealth (value), impulse (urgency) or improvement(guidance).  MyFormData’s recommendations fall into those three categories and can help to guide you.

Wealth Words

Wealth words, just as they imply, promote ideas and images surrounding value. We suggest using these power words when you want to convey the importance of the monetary worth of your products and services to increase your conversions.

Here are our 35 favorites in this category.

  1. Bargain
  2. Best
  3. Big
  4. Billion
  5. Bonus
  6. Cash
  7. Cheap
  8. Deadline
  9. Discount
  10. Don’t Miss Out
  11. Economical
  12. Expires
  13. Extra
  14. Final
  15. First
  16. Fortune
  17. Giveaway
  18. Greatest
  19. Inexpensive
  20. Hurry
  21. Instantly
  22. Jackpot
  23. Limited Offer
  24. Massive
  25. Never again
  26. Prize Break
  27. Profit
  28. Quick
  29. Reduced
  30. Savings
  31. Special
  32. Skyrocketing
  33. Treasure
  34. Value
  35. While They Last


Example: Hurry, While They Last! Take Advantage of Our Reduced Offers on Website Conversions Today!

Impulse Words

Impulse words invoke an irresistible quality, much like when you are hungry, it’s difficult to resist tempting foods.  We recommend using these power words when you want to enthrall your readers and maybe even get them to try out products or services for the first time.  They should make your readers want to take a nibble and learn more about your business!

Here are 33 favorites to use.

  1. Astonishing
  2. Backdoor
  3. Banned
  4. Be the first
  5. Become an Insider
  6. Confessions
  7. Confidential
  8. Controversial
  9. Elusive
  10. Extraordinary
  11. Eye-opening
  12. Hidden
  13. Insider
  14. Interesting
  15. Key
  16. Limited
  17. Members Only
  18. Off the record
  19. Priceless
  20. Secret
  21. Shh!
  22. Sneak peek
  23. Spoiler
  24. Stunning
  25. Super-secret
  26. Thought-provoking
  27. Top secret
  28. Under wraps
  29. Unbelievable
  30. Unique
  31. Unlock
  32. Untold
  33. Unusual

Example: Get a Sneak Peak of our Newest Guide: The Top Secrets to Website Conversions

Improvement Words

Our third category covers power words that create a sense of ease and improvement, complete tasks for your readers, or provide them with added guidance.  We suggest using these power word to stress the quality of your products or services and tell your readers how it can improve the quality of their lives, immediately or even free!

Here are our 32 favorites in this category.

  1. Accessible
  2. All-inclusive
  3. Cheat sheet
  4. Cinch
  5. Comprehensive
  6. Copy
  7. Downloadable
  8. Effortless
  9. Efficient
  10. Formula
  11. Free
  12. Freebie
  13. Gift
  14. Guide
  15. How-to
  16. In Record Time
  17. Instant
  18. Kickstart
  19. List
  20. Manageable
  21. Now
  22. No Problem
  23. On-demand
  24. Printable
  25. Quick
  26. Ready
  27. Steal
  28. Steps
  29. Straightforward
  30. Swipe
  31. Tools
  32. Template

Example: Download Our Free, How-to Guide: The 10 Top Ways to Boost Website Conversions

Power Up Your Conversion Rates Today … With Power Words

These are just a few samples of how you, too, can use power words to improve your online business strategies. Power words are easy to use, simple to tweak, and can go a long way getting you the conversion rates you want.

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MyFormData is a software company that helps advertisers turn their website visitors into direct customers by capturing abandoned form data, to enable retargeting via individualized direct email and/or ads.


To learn more about converting your existing website traffic, contact MyFormData today: https://www.capsumo.com.