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What SMB’s Need to Know About Google Analytics 4

Businesses of all sizes rely on the power of Google Analytics to understand their customers and offer them better experiences. When it comes to small and medium-sized businesses, leveraging the power of Google Analytics to stretch your B2B marketing dollars further becomes more important. Insights gained from digital tools remain critical as more and more…

Search Engine Statistics You Need to Know in 2022

Online search continues to be one of the most important ingredients for a successful digital presence whether your business is small or large. While Google is the most visited website in the world, with nearly 90 billion visits in the last month, your small business can reap benefits from information provided by this search engine…

The (Actual) Best Time to Send B2B Emails

While nobody loses sleep over email marketing analytics, there is evidence that sending email at certain times does, in fact, boost open and clickthrough rates. Of course, this varies by industry and actual results always differ, but there does appear to be a consensus that different times produce different results. When you’re emailing hundreds or…

The DOs and DON’Ts of Email Signatures

Your email signature is far more powerful than you think. It’s an easy way to promote yourself and/or your business in every message that you send. When used properly, email signatures can accomplish a variety of marketing objectives. While there are millions of templates and different strategies for using email signatures, the end goal should…

Best Practices for B2B Email Retargeting

Unfortunately, there’s no such thing as guaranteed success in digital marketing. You can come up with the best campaigns and they’ll still fail to convert 100% of the time. It’s well known that very few first-time visitors to your site will convert to customers – some estimations place that number around 2%. Knowing that success…

7 Simple Secrets to Writing Catchier Headlines

Writing headlines can be confounding, but it’s possibly the most pivotal moment of content creation. Magnetic headlines can draw in readers – even when your content isn’t all that strong. But headlines come in different forms, like email subject lines and snappy posts on social media. With SEO, there’s also the consideration of using keywords…