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The DOs and DON’Ts of Email Signatures

Your email signature is far more powerful than you think. It’s an easy way to promote yourself and/or your business in every message that you send. When used properly, email signatures can accomplish a variety of marketing objectives. While there are millions of templates and different strategies for using email signatures, the end goal should…

Best Practices for B2B Email Retargeting

Unfortunately, there’s no such thing as guaranteed success in digital marketing. You can come up with the best campaigns and they’ll still fail to convert 100% of the time. It’s well known that very few first-time visitors to your site will convert to customers – some estimations place that number around 2%. Knowing that success…

7 Simple Secrets to Writing Catchier Headlines

Writing headlines can be confounding, but it’s possibly the most pivotal moment of content creation. Magnetic headlines can draw in readers – even when your content isn’t all that strong. But headlines come in different forms, like email subject lines and snappy posts on social media. With SEO, there’s also the consideration of using keywords…

Convert Your Podcasts Into an SEO Goldmine

With Google’s recent announcement that Podcasts will now be included in SERP rankings, marketers need to begin taking Podcast SEO to heart. The sheer number of listeners and advertisers paints a tale of untapped opportunity. According to data from Statista, 57% of consumers above the age of 12 in the US have listened to at…