While nobody loses sleep over email marketing analytics, there is evidence that sending email at certain times does, in fact, boost open and clickthrough rates. Of course, this varies by industry and actual results always differ, but there does appear to be a consensus that different times produce different results. When you’re emailing hundreds or…
Digital marketing is full of flashy tools and technology that promises to flood your funnels with leads overnight. While it may seem complicated (and it can be), a solid digital marketing strategy doesn’t have to involve heavy investment into technology or a degree in data science. When it comes to marketing, small business owners often…
The gap between the digital economy and the traditional economy is rapidly shrinking, and projections indicate that roughly half of the US GDP would come from digital business by 2023. However, we see signs that the digital economy has already eclipsed the traditional – you see businesses of all kinds investing into better digital experiences…
Your email signature is far more powerful than you think. It’s an easy way to promote yourself and/or your business in every message that you send. When used properly, email signatures can accomplish a variety of marketing objectives. While there are millions of templates and different strategies for using email signatures, the end goal should…
It can be difficult to keep up with new technology – no matter what industry or profession you’re in. Advancements continue at a rapid pace, and those quick to adopt and implement the latest and greatest tools often reap the biggest benefits – and this is almost always the largest organizations with the deepest pockets…
LinkedIn is one of the most overlooked and undervalued platforms for marketing and lead generation, especially for B2B purposes. While this platform is often overlooked by marketers, there are some misconceptions about its nature and its value as a lead-generating machine. LinkedIn offers a large network of active, engaged users – it is no longer…
Unfortunately, there’s no such thing as guaranteed success in digital marketing. You can come up with the best campaigns and they’ll still fail to convert 100% of the time. It’s well known that very few first-time visitors to your site will convert to customers – some estimations place that number around 2%. Knowing that success…
Writing headlines can be confounding, but it’s possibly the most pivotal moment of content creation. Magnetic headlines can draw in readers – even when your content isn’t all that strong. But headlines come in different forms, like email subject lines and snappy posts on social media. With SEO, there’s also the consideration of using keywords…
B2B sales and marketing success depends heavily on data – but data is not created equal – nor put to work in the same ways. Consumers research products and read content about the best solutions for their pain points, and the B2B buyer is mostly finished with the buying journey by the time they contact…
With Google’s recent announcement that Podcasts will now be included in SERP rankings, marketers need to begin taking Podcast SEO to heart. The sheer number of listeners and advertisers paints a tale of untapped opportunity. According to data from Statista, 57% of consumers above the age of 12 in the US have listened to at…
