In an era marked by the swiftness of social media and the proliferation of acronyms as the preferred mode of communication, it’s important to acknowledge the consequences of this condensed language trend. Enter the phenomenon known as Acronym Blindness. If you have experience in aviation, medicine, or the military, you know how helpful AND hurtful…
The world of B2B marketing is undergoing a profound transformation, and at its core is the rising influence of artificial intelligence (AI). AI stands as a potent ally in the arsenal of B2B marketers, offering a multifaceted approach to revamp their strategies. From wielding its prowess in data analysis to tailoring personalization and conducting rigorous…
In the fast-paced world of B2B digital marketing, staying updated with the latest statistics is crucial for developing effective strategies. This article dives into the realm of B2B marketing and social media, highlighting key statistics that can inform your decision-making and drive success in 2023. From marketing team dynamics to budget allocation and the power…
In today’s digital marketing age, businesses have access to more data than ever before. However, this data is only valuable if it is accurate and up-to-date. Bad customer data can lead to a number of problems for businesses, including inaccurate results from marketing, lost sales, and damage to your reputation. Data cleansing is the process…
Hybrid selling and digital-first selling are two essential strategies for B2B marketers in today’s B2B landscape. These approaches have gained significant importance due to shifts in customer preferences and the need for remote engagement. It has been documented that 57% of buyers now prefer to engage with companies through digital channels, and 86% of all…
Intent data is information collected about a prospect’s online behavior that indicates they are interested in buying a product or service. This data can be used to identify potential customers who are ready to buy, and to target them with marketing messages that are more likely to be effective. Intent data can come from two…
Web form intelligence tools are a type of software that helps marketers track and analyze the data collected from web forms. These tools go beyond simple data collection and offer additional functionalities to enhance lead management and optimize marketing efforts. Web form intelligence tools typically automate the process of capturing form submissions and provide features…
As digital marketing experts, we understand the importance of search engine optimization (SEO) for B2B marketers. SEO is an essential element of any digital marketing strategy as it helps businesses to improve their visibility on search engine result pages (SERPs) and drive organic traffic to their website. While TikTok and Instagram are traditionally seen as…
YouTube can be a terrific tool to increase your brand awareness and drive sales. However, it can be quite a large commitment for a small to medium-sized business without a large team or marketing budget. Videos can be timely and sometimes costly to make. You have to plan, shoot, edit, upload and optimize – all…
By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…
