Category: B2B Marketing

Are Acronyms Hurting or Helping Your Communication?

In an era marked by the swiftness of social media and the proliferation of acronyms as the preferred mode of communication, it’s important to acknowledge the consequences of this condensed language trend. Enter the phenomenon known as Acronym Blindness. If you have experience in aviation, medicine, or the military, you know how helpful AND hurtful…

The Power of Web Form Intelligence Tools for B2B Marketers

Web form intelligence tools are a type of software that helps marketers track and analyze the data collected from web forms. These tools go beyond simple data collection and offer additional functionalities to enhance lead management and optimize marketing efforts. Web form intelligence tools typically automate the process of capturing form submissions and provide features…

Marketing in a Cookie-Less World

By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…