Five Landing Page Builders and One Tool to Turbocharge Them
Good landing pages are the driving force of any digital marketing campaign. Marketers have dozens of tools at their disposal – and you don’t need to be a coding genius to master this lead capture technique. Landing pages are an easy and versatile way to capture a visitor’s information, bringing a prospect one step closer to purchasing your product or service. When you pair a landing page with CapSumo’s ability to preserve abandoned web-forms, it can turbocharge your conversions!
Landing pages require minimal effort to build, making them an attractive tool for lead capture no matter how big or small your organization is. Because they are easy to build and manipulate, they are also great for testing out new products or services, as well as for gathering feedback. A/B testing becomes much easier when you have landing page builders at your disposal, and most platforms will have an option that allows for easy testing. Whether you want to tweak a headline or gauge different value propositions, a landing page is a perfect place to test the waters.
For landing pages, writing copy is simple. All you need is a captivating headline, an attractive offer, and a call-to-action. Whenever possible, speak to your customer directly and propose a solution for the problem that has brought them to you. Throughout the whole process, be sure to emphasize benefits of your product over the features. Sure, your product or service might be impressive, but consumers want to know how it will help them, not how it functions.
A landing page can be as simple or as complex as you want it to be, but it only needs to do one thing for you: capture leads. Generally speaking, the less clutter on the landing page the better, as a prospect may become overwhelmed by a block of copy and click away before filling a form. Chances are that if you have a prospect on your landing page, they are eager to purchase or provide some sort of data for you.
Another benefit of using landing pages for lead capture is that you have a lot of tools at your disposal. Each one listed below has different benefits, so don’t feel discouraged if you don’t get the results you wanted. Just move on to a different platform and see how your audience reacts.
HubSpot is widely used and well-reputed in the digital marketing industry. Their landing page builder comes as a feature in their Marketing Hub Package and you have access to 11 well-designed, mobile-optimized templates. A/B testing is available, and CRM data integrates extremely easily. Hubspot is a top-tier tool for professional marketer, but this is also reflected in its $800 per month price tag. If you have little experience building landing pages, we recommend trying a less expensive service to begin with. Monitor your results, and if you like what you see, work your way up to Hubspot.
Instapage is exactly what it sounds like: a landing page builder that allows people to launch campaigns quickly and easily. Instapage offers clean design on their 200+ templates, drag and drop functionality, and easy integration with other platforms. At less than $100 per month, this software is popular for small and medium-sized businesses. This is a great alternative for those small business owners that want to test the waters of digital marketing.
Unbounce is another popular option, and that’s because they promise landing pages with high rates of conversion. Vimeo, New Balance, and The New York Times use Unbounce, if that gives you an idea of the kind of returns the software can provide when used correctly. Popups and sticky bars increase the chances for conversion, as well as AMP-ready mobile pages. There is also drag and drop functionality and more than 125 templates (including AI-powered). With this kind of sophistication comes a higher price tag, but tiered levels of service and pricing can allow a customer to decide how deep down the rabbit hole they want to go. Unbounce is great for someone that knows their audience and is ready to invest resources to turn prospects into clients.
Wishpond stands out from the crowd because they offer two options: do it yourself or done for you. The latter option promises an outsourced team of copywriters, designers, and project managers that will do the heavy lifting for you. Even if you don’t choose to use Wishpond’s talented marketers, it is a good place to quickly launch mobile-friendly landing pages within minutes. Other features include one-click A/B testing (for some plans), integration with 300+ services, and features like pop-ups and sticky bars. Their tiered pricing model ranges from $49 per month to $199 per month, allowing you to pick something that fits your exact needs. If you don’t have the time to do your own digital marketing, this is a viable option if you don’t have your own marketing department.
Elementor is a landing page builder that was created specifically for WordPress sites. Nearly 1/3 of all websites on the Internet are powered by the WordPress engine, so if you are one of many people that use WordPress, then Elementor is for you. Features include drag and drop capability, popup builders, dynamic content, and widgets. There are various plans ranging from free to $199 per year, but many of the best features of Elementor are only unlocked when you become a paying customer. If you use WordPress, it would be silly not to try the free plan!
When you pair a landing page with CapSumo’s ability to preserve abandoned forms, it can turbocharge your conversions! More than 70% of all online forms are abandoned and for thousands of reasons. CapSumo integrates with most web-forms and can turbocharge any landing-page building software in just a few clicks.
If you’re unsure of which landing page builder is right for you, we would be happy to start a conversation. https://capsumo.com/contact-us/