The 7 Most Optimal Positions for placement of an Opt-In Form
After you designed an opt-in form, one of your key decisions becomes where to actually place the form.
Here is a list of 7 places that are terrific for an opt-in form. Also, you can choose to have more than one opt-in form. 74% of companies use web-forms for lead generation, with 49.7% stating their web-forms are their highest converting lead-gen tool.
1. Top, Left Side of Your Home Page
If one of your top priorities is to build your email list, wouldn’t it make sense for the web-form to be the first thing that people see on your home page? Most people read top-to-bottom and left-to-right. Since the top, left side of your home page the is the first thing that most visitors look at when visiting a site, placing an opt-in form there puts you in a position of gaining maximum exposure.
2. Above the Header
Since the header is one of the first things that most visitors see when visiting a site, placing an opt-in web-form right above the header puts in a position to be found.
3. Inside the Header
Another great place to put an opt-in form is within the actual header. This is a great location for the same reason as the above-the-header web-form…it will get a ton of impressions.
4. In the Middle of Your Post
You can place an opt-in form within the body of your post. This is a great location because you already have the reader’s attention. And while you have their attention, you can remind them that they can subscribe to your list.
5. End of a Single Post
The end of a single post is also a good position for an opt-in form. By placing the form here, you are not distracting the reader while they are reading your content, but intercepting them as they are finishing reading. It provides a natural flow into the opt-in form without breaking their concentration on the content.
You can use End Content plugin to add an opt-in form code to the end of your post with a simple copy-and-paste.
6. The Footer
By placing a form in the footer you can intercept those curious visitors that scroll all the way to the bottom of the screen. The great thing about the footer opt-in form is that it will be visible on every page.
7. A Pop-Up
Add a pop-up form on your site. The pop-up form can be configured with many triggers, such as time on a page or exit intent. Exit intent works on desktop and is less annoying to visitors. For mobile you will want to use a mobile banner so that you do not get penalized by Google. The conversion rates for sign-ups through pop-ups are very good. Ometrics has excellent pop-up forms and mobile banners with built in forms.
As you can see, there is a number of locations to place your opt-in web-forms. You can choose multiple places.
We shown you where to put your web-forms on your website. Now it’s time to see how we can make your web-forms to perform at their best.
CapSumo is the perfect tool to use in conjunction with your web-forms. See CapSumo’s lead capture platform, to capture abandon web-form data. This powerful Conversion Optimization tool will allow you to recover leads that would otherwise be completely lost and will create a new pipeline of leads. Contact us at CapSumo today to help patch up holes in your lead generation funnel!